The Dos and Do Nots of Email Marketing

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Email marketing has been around for a very long time. Private label email marketing can be a win win for both your organization and potential customers. However, if you do it wrong, you will alienate the very people you are trying to reach. Thus, it is a good idea to make sure you understand how white label email marketing should and should not be accomplished.

The first thing to keep in mind is that you absolutely must never add someone to an email mailing list without getting his permission first. This is the golden rule of email marketing, and to break it is a serious breach of etiquette. If you ignore this piece of advice, you will wind up receiving many spam complai

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