Email marketing has been around for a very long time. Private label email marketing can be a win win for both your organization and potential customers. However, if you do it wrong, you will alienate the very people you are trying to reach. Thus, it is a good idea to make sure you understand how white label email marketing should and should not be accomplished.
The first thing to keep in mind is that you absolutely must never add someone to an email mailing list without getting his permission first. This is the golden rule of email marketing, and to break it is a serious breach of etiquette. If you ignore this piece of advice, you will wind up receiving many spam complaints and very few purchases. let people find you.
Another no no is to appear like a spammer. “What exactly does that mean,” you may ask. It means that you should never use marketing cliches in your emails. People are way too smart these days to fall for the “Buy Now!” approach. Your marketing has to be subtle and fun. Most important of all, work on establishing an actual relationship with the customers you are trying to capture. Woo them with special VIP deals or special edition merchandise, and do it with class and cool.
When someone opens up one of your emails, it should not really strike them as a marketing tool so much as entertainment or information. This makes your brand trustworthy and cool. People will spend money on your stuff, but not if you beg them to.
One last absolute must of email marketing is to proofread your emails before you actually send them. You might be amazed at how many people do not bother to do this. A poorly spelled or grammatically screwy email will get you nowhere.