You are a dentist first and foremost, but if you own your own practice, you happen to be a small business owner as well. As a small business owner with profit margins on the brain, you need a good online marketing strategy in order for your practice to grow. Do you realize that a whopping 42 percent of people conducting searches online click only on the top rated link? If you want to expand your patient list, getting to that top Google spot is of the utmost importance.
Listen, you may be a terrific dentist. You may, in fact, be the best dentist in town, or in the world, for that matter. But who cares if no one has heard of you because you are languishing at the back end of Google search engine rankings and nobody can find you? Being a great dentist does not make you an expert on dental SEO or on how to design the best dental website. And why should it? Nobody expects that a professional dental website designer should be able to perform oral surgery, right? Why should a dentist be great at web design?
You may know teeth and gums better than just about anyone else, but that does not mean you can create a better dental website than a professional marketer with experience in building brand identity. So it would make a lot of sense for you to hire a dental website designer and marketing professional. Doing so can elevate your online visibility and help draw in new dental patients to your practice.
Perhaps hiring a dental website designer or dental seo marketer seems like too expensive a proposition. However, you have to take the long view. 54 out of 100 small business owners admit needing help with their online and social media marketing for exactly the same reasons that you probably do. Hiring a professional dental website designer or marketing professional is an investment in the growth potential of your practice. You have to spend money to make money, and your beginner HTML skills are not going to do the trick when it comes to designing the best dental website. Therefore, you really should hire an expert to do it for you.
The best marketers and designers are aware that email marketing nets more than $40 for each dollar spent on it. As well, the most successful dental website designers realize that 41 percent of B2C companies capture customers via Facebook. When you outsource your dental website design and online marketing to experts with a track record of generating an effective new patient marketing system, you will see first hand the positive ramifications that a strong online marketing strategy has on the success of your practice. Never underestimate what a terrific dental website designer or marketer can do for you as a dentist and as a businessman.
Thanks for this article. Health care professionals, dentists included, do need to care about marketing in this day and age.