Almost ninety percent of American internet users over the age of fourteen browse and research products online, making internet presence a very important part of your business plan and marketing budget. According to some research, more than half of the money spend on US retail will be influenced by online marketing. Sixty four percent of smartphone owners shop online with their mobile devices, and nine out of ten adults use extensive social media platforms. Because of these facts and more, traditional internet marketing, as well as more innovative techniques to boost online sales, is practically a necessity for any business looking to grow.
Search marketing, one of the newer types of marketing, works behind the scenes to boost your online presence and search engine ranking. These companies, called SEO or Search engine optimization, receive data from search engines about trending keywords, industry relevant information, and more, and they put this information to use by tailoring the written content of your website to hit the sweet spot of search marketing, so that search engine algorithms will give you the perfect score. By utilizing search marketing, you are taking advantage of one of the most ingenious marketing techniques in recent history. They work behind the scenes and significantly reduce other marketing costs.
Some of these search marketing companies also offer social media services, traditional internet ad campaigns, and reselling contracts to their clients. There are even a few that do graphic design, web hosting, and more! Social media services are also essential to your marketing scheme, as ninety percent of adults use various social media sites on a regular basis. The most popular way to note that social media marketing is working is to keep track of the number of fans and followers for your page; more than ninety percent of social media marketing use this statistic to prove that you are increasing your visibility.