As many as 80 percent of the global online population will entirely ignore any search results that are paid, or those considered inorganic. This means an advertiser has placed a sponsored ad on a page for the keywords that are relative to that business. Today’s online users are savvier than the typical online advertiser, though. They know that these sponsored links are not necessarily all that connected to these keywords and that people are directly paying for these links to appear. They may not fully get search engine optimization or what it means, but they believe that sticking to natural results is the answer. And in large part, they are right.
That is the primary reason why search remains the top driver of web traffic to content related sites, with about 40 percent of today’s outside web traffic comi
