Are SEO and SEM services worth your time and money?
Well, it depends on who you are, but if you are a small business owner like myself, I can tell you that, yes, they most definitely are. At least they have proven to be beneficial for me and my company.
Allow me to backtrack for a moment. What exactly are SEO and SEM services? Firstly, SEO stands for Search Engine Optimization, and SEM is an acronym for Search Engine Marketing. Although the two concepts are similar, there are key differences between SEO and SEM services.
The best way to understand this is to look at SEM as a broader term which includes SEO as one technique within it. Think of, for example, the practice of medicine. Medicine is the broad term which includes within it the specific study of neurology.
SEO is, speci