One of the most difficult things about SEO is that, technically speaking, there are no necessarily “tried and true” tactics to employ, because as search engines update and modify their algorithms, they also change the topography. No strategy is safe. Whether it’s the most advanced SEO techniques or the most basic SEO techniques, one day they could work, and then the next Google rolls out Panda or Penguin updates and suddenly they’re no longer effective.
This is why each year, or seemingly every few months lately, there are new SEO techniques being advocated. The latest SEO techniques marketers are talking about deal with mobile SEO, because as statistics and trends indicate, mobile Internet is poised to become the most dominant mode of Internet usage.
If troubled by outdated strategies, and you need some new SEO techniques, here’s a couple tips about mobile SEO.
1. Simplicity Is Key.
Most online users expect immediate gratification, but mobile Internet users expect their pages to have loaded yesterday. Keeping the mobile form of your site simple is key, according to most new SEO techniques. You don’t want to overload a page with too much content that will take forever to load. Instead, think about what the end-user’s goal is, and think about how to get them there as fast as possible.
2. Stronger Social Media Connections.
Most social media is designed specifically for smartphones or tablets, which means that mobile Internet users are better connected to their social networks than traditional Internet users. Every mobile page should have some way to share, like or post the page to social media. This will help increase exposure, build traffic, and increase user engagement by ensuring that the content is easily shared across the range of social networks. This might seem like an older idea, but the new SEO techniques mandate an increased inter-connectivity between mobile sites and social media.
If you have any questions about these new SEO techniques, or any new SEO techniques to add, feel free to do so in the comments! See more.
