One of the most difficult things about SEO is that, technically speaking, there are no necessarily “tried and true” tactics to employ, because as search engines update and modify their algorithms, they also change the topography. No strategy is safe. Whether it’s the most advanced SEO techniques or the most basic SEO techniques, one day they could work, and then the next Google rolls out Panda or Penguin updates and suddenly they’re no longer effective.
This is why each year, or seemingly every few months lately, there are new SEO techniques being advocated. The latest SEO