The Leading Authority in Premium Brand Eyewear


For most people who wear prescription glasses, the idea of purchasing their next pair online might seem odd. This is not because it is a bad idea, but simply for the fact that most eyeglass wearers have never done it before.

Among those who have considered the idea of buying glasses online and decided against it, their biggest concern was not being able to try on a few pairs. Although this is a legitimate concern, a recent survey found that around 99 percent of online eyeglasses customers expressed satisfaction with their experiences.

Since they were invented in Italy over 600 years ago, eyeglasses have been considered, for the most part, unfashionable. Thus, the purpose of eyeglasses was completely practical, and they were worn only by those who needed them to see clearly. Of course, the perceived “unfashionability” of spectacles culminated in the development of contact lens in the late 1800s.

After soft contacts were approved by the FDA in 1971, many people, primarily women, began trading in their glasses for contacts. This was especially true in the 1980s and 1990s, when people who grew up to taunts of “four eyes” were finally able to free themselves from their optical shackles. However, things began to change when the leading designer eyewear companies began to introduce lighter, sleeker, and more aesthetically pleasing glasses frames.

In a matter of a few years, eyeglasses not only became more comfortable, but wearing glasses started to become cool and fashionable. As such, it was not uncommon to see wearers of contact lenses going back wearing glasses, because designers of premium eyewear offered a wide variety of styles from which to choose. The only drawback was figuring out how to choose the right glasses frame among hundreds of choices.

Given the wide variety of designer crafted frames on the market, online glasses stores might be the ideal option for people with a preference for high quality upscale eyewear. Actually, the nearly limitless selection of shapes and styles might be the biggest advantage online eyeglass stores have over their brick and mortar counterparts.

Since the leading online eyeglass retailers purchase their inventories direct, customers not only have the most extensive selection to choose from, but they will find the best prices, as well. Furthermore, their online frame selection tool makes it easy to figure out how to choose the right glasses frames to fit your style.

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