Increased online connectivity through devices like tablets and smartphones means that consumers are more informed than ever. As more and more businesses recognize that they need great web presences in order to succeed, they turn to search marketing professionals. However, some aren’t convinced. “Why,” they ask, “would I need internet marketing when my business has been running without it for years?” The fact is that in the age of the internet, brick and mortar stores are facing major challenged from online retailers, and the experts in web development and search marketing can help them face those challenges with success.
Why Bother With SEO
Increasingly, consumers are using the internet to research and purchase products and services. They use search engines to identify companies offering the commodities they need and explore the websites of those businesses, ask questions about them on social media outlets, and read online reviews before making a decision. They’re most likely to click on sites that appear on the first page of Google results, meaning search marketing is critical.
A large number of internet experiences begin with search engines, and the ways we interact with those search engines makes the case for search marketing. An incredible 79% of searches almost always click on natural results, and 80% say that they rarely or never click on sponsored results. Furthermore, 75% of searchers don’t look past the first page of results. Having your site appear on the first page for important industry keywords is a major benefit to your business. Leads from SEO have a 14.6% close rate, compared to only a 1.7% close rate from outbound leads.
Unfortunately almost 80% of businesses say that they have no idea how to improve their search engine rankings. So what’s the secret sauce? Search marketing. Search engines rank sites according to the quality of their design, ease of access, navigability, and most importantly, relevance to the keywords. SEO involves the creation of content that is relevant to your keywords and industry to increase the relevance of your page, an effort that 83% of marketers say is instrumental in a business’ success.
Where Do I Get Search Marketing Services?
Here’s the thing. Usually, when you buy SEO services from a web development and design or internet marketing agency, you’re really buying white label SEO services from SEO resellers. Many companies outsource search marketing services to companies totally dedicated to search engine optimization. The trouble is that not all service providers are on the up and up. Quality SEO comes from quality content creation, a fact that many overseas providers don’t know or don’t have the resources to provide. Outsourcing to a company whose writers are not proficient in English means that content will often sound spammy, something that Google picks up on readily.
Because those companies know that, they often resort to black hat tactics in order to secure higher rankings, a method that Google punishes with lower rankings. Working with SEO USA providers means that the writers are able to create the quality, relevant content that Google likes. Three quarters of marketers implementing strategic SEO campaigns use content creation, a component of marketing labeled as either “somewhat” or “very” effective by 92% of marketers.
So what are you waiting for? American Seo providers have to offer are ready to help you launch your business into a whole new realm of profitability.