Channel partner management is a very important part of the SaaS industry. Software as a Service is a business which provides secure access to a secure, browser based application. This service allows businesses access to their important data and company functionality, oftentimes at a much lower cost than buying commercial software with comparable capabilities.
Clients using a SaaS company can access their services through a thin client in their favorite web browsers. This then grants the client access to all of their applications and the data associated with those applications. Since this data is stored on a digitized data cloud, the client need not worry about using one particular computer where the applications would normally be stored but can feel free to be mobile. An added bonus to SaaS software is that it is generally updated on a much more regular basis. Whereas traditional software services might only update once a year, if at all, SaaS companies will generally update their applications weekly or monthly. This ensures quick fixes for compatibility issues and any bugs, as well as ever evolving functionality.
As aforementioned, a huge part of the SaaS experience is channel partner management. By utilizing effective channel management software, the company is able to strengthen ties with its clients. Making efforts to hasten response techniques, making activities automatic, and making sure the software is intuitive and adaptive are fundamentally useful ways to build customer loyalty. Allowing access through a partner portal to reach the data cloud quickly and easily is just one form of effective partner relationship management.
As SaaS is a cost effective and convenient services it will only continue to grow on into the future. Coupled with a focus on intuitive design and customer satisfaction, the future of business management is in Saas. Good refereneces.