In the world of marketing in recent years, the majority of strategies have shifted to becoming exclusively online. And with the the continuous growth of the World Wide Web and its obvious impact on the world, that trend is not showing any signs of stopping any time soon. Businesses are well aware of this now, and many business owners see the importance of having a strong online presence that can gain them exposure to those that are unfamiliar with them. When people look to buy something, 80 percent of them first look for it online rather than in the yellow pages, a newspaper, or other offline methods. Also, to find authentic reviews of goods or services in the form of general feedback from customers, many Internet users will visit the social media pages of a business to see what people are saying about that parti
