Of course, that was only the opener for one of the tech world’s most exciting new launches of the year. Now that the iPhone 7 has officially hit store shelves, consumers can test for themselves what the future of smartphones may have in store.
The iPhone 7 retails for $649, the same as the previous iPhone 6S model. That may seem steep to some people in an age where the average smartphone lifespan is only two years, but Apple has seemed to generate enough buzz about the new features to entice buyers.
The iPhone 7 is Apple’s first water-resistant phone and has a battery life that’s an average two hours longer than the 6S. It also includes two cameras with advanced zoom features to rival a professional telephoto lens.
One of the most talked-about features of the new iPhone 7, however, is its abandon of the traditional headphone jack in favor of wireless earbuds called AirPods. The AirPods won’t be available in stores until October (and will retail for additional $159), but Cook has assured skeptics that they stay in place in his ears, even while running on a treadmill.
“The wires [of traditional headphones] tend to help the ear bud fall out right because it applies weight on the earbuds,” Cook explained on Good Morning America. “By snipping the wires, I have never personally had one fall out since I have been using them.”
