Search engine optimization services help the websites of customers to attain and maintain a high rank on search engine indexes. They render a valuable service in the internet age where most customers look for products and services online. Some SEO services are called white label search engine optimization services. This term usually confuses potential customers. White label search engine optimization services sell SEO to internet professionals without taking credit for the service. Internet professionals in their turn can add to resell or modify the SEO package and resell SEO for a profit. White label search engine optimization services are unlike conventional SEO where the customer contacts the search engine optimization service directly for their SEO needs. White label search engine optimization services have no contact with the customer of the internet professional. Their customer is the internet professional who purchases SEO to modify and resell SEO according to the needs of the customer of the reseller. White label search engine optimization services sell their packages only to other internet professionals. Unlike conventional SEO reselling the service does not pay a commission to the reseller. White label search engine optimization services make a direct profit by selling an SEO package to the reseller. Webmasters web design services and web hosts typically buy these SEO packages and add SEO to their own service package to make a higher profit by offering a value added service. White label search engine optimization services are beneficial to the service provider and the purchaser. White label search engine optimization services make instant profits by selling SEO directly to the reseller. They do not have to pay a periodic commission for each SEO package that is sold by this type of reseller. The purchaser of SEO from white label search engine optimization services has greater flexibility in marketing the SEO package. The purchaser can add to modify and make any change to the package and sell it in his or her own name and style and at a higher price than the cost of the package purchased from white label search engine optimization services. In short white label search engine optimization services offer SEO packages that are a win win relationship between the service provider and the purchaser.