You may have looked into SEO before and wondered why there is a need for resellers in the chain of supply. There are the producers who write and create the SEO content, and clients who need that content for their internet marketing. So what role do SEO resellers play, and why are they so important? A reseller is actually more than just a middle man in the chain. SEO firms, depending on their size, may be capable of producing large amount of content. Some can create article volumes in the thousands on any given day. The reseller helps to connect these firms to clients who need their content by purchasing it, but more importantly they handle the sales and the needs of the client themselves. Communication with a client or customer is going to yield much better results with the final product, but not every SEO firm has someone on staff who can do that job. A good reseller, on the other hand, has the sales experience and customer service skills to both make sales and retain clients on a long term basis.
Resellers find customers, and help to make potential customers aware of what SEO can do for them. They ultimately make the investment needed for the producer/receiver relationship to take place by buying the content from the firms who produce and supplying it to the company that will receive it. Without resellers, SEO firms could still connect with clients, but they would very likely have to hire someone to handle their sales and customer relations as well. Resellers also tend to be people who are experienced in marketing and sales, which makes them very well suited to simply purchase bulk content and turn that into their own profit base. Depending on their level of salesmanship, a reseller can make well over 300% of their money back.
Resellers help individual customers and clients to buy in a volume that they feel comfortable with.Just as retail chains buy their supplies in larger quantities at a discount, most suppliers would not be able to make a profit without selling their SEO content in similar bulk sizes. Fortunately, resellers step in to make sure that the bulk is divided and sold according to the needs of their customers, keeping the entire cycle of creation and purchase flowing. Their part is important, because it helps customers get the SEO that they need.
